PROJECT:
To make improvements to the user experience of the Write a Review and Submit process on the www.igougo.com site.

MY ROLE:
As a UX Designer I compared the current user experience for the Writing a Review process with a newer proposed model from a third party agency and designed a ‘hybrid’ model that would utilize the best of both worlds. I presented these models to key stakeholders using flow charts, annotated mockups, and written documentation. The key changes I wanted to see implemented were improvements in the photo uploading process and in number of steps required by the user to complete the review submission process.