To redesign the user experience and provide wireframes outlining the information architecture of

I was hired to work with a Digital Strategist as a User Experience Architect in an effort to define the UI/UX of the project. Primarily my focus was on redesigning the navigation and taxonomy of their ecommerce site and creating wireframes for the initial presentation to the client. I was also tasked with creating a master product list reorganizing category and sub category items – their taxonomy and labels – for optimal findability on the new site.